Parents for Ethical Marketing
is a young, grassroots organization of people concerned about the effects of corporate marketing practices directed at young children.
Members receive action alerts and a monthly e-newsletter.
Tobacco marketing works on kids
Shocking report reveals link between tobacco advertising and tobacco use among youth
France bans television shows aimed at kids under three
Channels cannot promote BabyTV or BabyFirstTV
Olympian Michael Phelps endorses Frosted Flakes, becomes McDonald's ambassador
Goes "for the quick cash of pushing junk food at the expense of children. . . ."
News & Events
Tobacco marketing works on kids
”Mass media has the power to both encourage tobacco use, especially among young people, and to discourage it, according to a landmark study released Thursday by the U.S. National Cancer Institute.
'This is the first report to conclude that tobacco advertising and promotion increases tobacco use,' said Melanie Wakefield, senior scientific editor of the report, The Role of the Media in Promoting and Reducing Tobacco Use.”
France bans television shows aimed at kids under three
”A ruling published Wednesday by the High Audiovisual Council, the French broadcast authority, bans such programming in an effort to protect the very young from what it described as the harmful effects of television.
'Television viewing hurts the development of children under three years old and poses a certain number of risks, encouraging passivity, slow language acquisition, over-excitedness, troubles with sleep and concentration, as well as dependence on screens,' the ruling said.”
Olympian Michael Phelps endorses Frosted Flakes, becomes McDonald's ambassador
”'Octagon Sports Agent Peter Carlisle is making a strategic branding mistake by aligning Michael Phelps to Kellogg's Frosted Flakes and McDonald's. In this era of escalating child obesity and diabetes, the last association Michael Phelps wants is that of 'junk food pusher','” said MeMe Roth of National Action Against Obesity (NAAO) and the Children's International Obesity Foundation. 'While Michael Phelps may consume thousands of calories a day and burn them off through Olympic training, America's kids aren't so lucky--they're fat, sickly, and have little hope of accomplishing a single sit-up much less Olympic Gold. Kids are watching, and Michael Phelps' going for the quick cash of pushing junk food at the expense of children tarnishes his image similar to an association with cigarettes or alcohol would. National Action Against Obesity and the Children's International Obesity Foundation implore Michael Phelps, and all celebrities and athletes, to reject offers to push more sugar, fat, and hazardous calories onto America's kids.'”
Michael Phelps' Frosted Flakes and McDonald's Endorsements Denounced by Child Obesity Advocates