A buyer of a domain must know that it is up to the buyer to verify their purchase. When buying a domain, a buyer must triple check what they are about to purchase. A domain company will not give a refund under most circumstances. Not only that, a domain owner must realize that is their responsibility to renew the domain. A domain company will usually send multiple notices via email, so most domain owners should not run into this problem.
Finally, a domain owner must realize the importance of a name. For starters, when choosing a name, the business owner must choose something easy to remember. Unfortunately, a lot of domain owners will choose an obscure name. When choosing a name, one should factor SEO into their choice. The leading search engines will give points to a domain with a domain name related to the content. So if, your business sells hats, the word hats should be in your domain URL.
A company must take their domain purchase seriously. A lot of businesses buy a random name and hope for the best. When a business owner takes their domain purchase seriously, he or she will do well with the domain. You must remember to buy a domain in your field and make sure you do not buy a domain related to an already existing business name.