07.13.11 | This is a website archive. It is no longer updated.
About Parents for Ethical Marketing
Why Parents for Ethical Marketing?
Consumer marketing is everywhere. On television. In magazines and newspapers. On the Internet and on school buses. On billboards and on bus shelters. On milk cartons and cereal boxes.
In our public schools.
As parents, we know there's a problem. We argue with our kids about what to buy, what to wear, what to watch and what to play. We know what is best for our kids, yet sometimes we give in when we know we shouldn't.
Of course, parents are ultimately responsible for raising healthy children. But corporate marketers would have us believe that combating their damaging commercial messages is exclusively our problem
Parents for Ethical Marketing thinks it’s about time that corporations take some of the responsibility.
Through parental awareness, public pressure, and legislative initiatives, Parents for Ethical Marketing encourages corporations to adopt responsible marketing standards and practices that sustain the health of children and families.
What is ethical marketing?
- Ethical marketing targets only consumers who can perceive and understand the persuasive tactics in commercials.
- Ethical marketing promotes products that are not harmful to children.
- Ethical marketing supports strong families by respecting parental authority in the parent-child relationship.